Our Ethos
SOHOWINECO our wines embody our passion for life & entertainment - ever evolving with a command for quality, zest, togetherness & a little self indulgence. We utilise family owned vineyards from the best NZ wine regions and combine these with our favourite award-winning winemakers to create distinctive, premium wines from specialists in their realm.
SOHO produces unparalleled wine that reflects its packaging... contemporary, stylish, and a little risqué.
"I wanted to create a wine company that was sexy, fun, quality focused & reflected the social network associated with wine – a name that embodies this is SOHO, the entertainment capital of the world"
Rachael Carter
Download a presentation of SOHO (13.4 MB with Multimedia content),
or visual only version (3.5 MB).
SOHO WAIHEKE ISLAND | SOHO MARLBOROUGH | SOHO CENTRAL OTAGO