SOHOWINECO was founded in 2009 by Rachael Carter. Rachael’s family have been involved in the NZ wine industry for over 40 years.

SOHO utilise family owned vineyards from 3 of the best NZ wine regions & combine these with 3 award-winning winemakers who are specialists in their realm. Marlborough winemaker Dave Clouston, Central Otago winemaker Grant Taylor & Waiheke Island winemaker James Rowan, individually give each wine its own distinctive premium style & personality.

Their 5 star, gold medal winning wines are encapsulated in Tom Ford inspired packaging, NZ’s sexy premium wine – reflective of our life & the amazing people we share it with.

“I wanted to create a wine company that was sexy, fun, quality focused & reflected the social network associated with wine – a name that embodies this is SOHO. It is often the situation & the company in which you are drinking the wine that makes it more special & this ‘environment’ is the essence of the brand SOHO”.