Our ethos

Utilising our own Carter family vineyards & other boutique estates, we have chosen 3 of the best NZ winemakers from Waiheke Island, Marlborough & Central Otago – giving each wine its own distinctive style & personality.

At SOHO we create premium wine reflective of our life & the amazing people & pets we share it with.

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The soho mantra ‘our passion is wine, our muse is you’ encapsulates the essence of our team & brand ethos"

winner of 4 gold medals

New Zealand International Wine Show 2020

NZ's best wine writers wish SOHO a Happy Birthday!