Our Ethos

Utilising our own Carter Family Vineyards & other boutique estates, we have chosen 3 of the best nz winemakers from Waiheke Island, Marlborough & Central Otago – giving each wine its own distinctive style & personality.

At SOHO we create premium wine reflective of our life & the amazing people & pets we share it with.

Rachael Carter


Rachael Carter

Soho's Founder

Our vision is for Soho to be served in the best bars & restaurants around the world

SOHO respects the traditional winemaking process but pushes the boundaries operating an unconventional ethos rooted in raw creativity. This coupled with a desire to be one of nz’s most awarded boutique wine companies has made SOHO a wine icon of modernity.

Organic & low intervention focus

A new focus on Organic means that coupled with our winemakers’ low intervention approach, SOHO continues to make ripples across the Wine Industry for producing gold medal winning wines encapsulated in stylish & contemporary branding.