Our Ethos
Utilising our own Carter family vineyards & other boutique estates, we have chosen 3 of the best NZ winemakers from Waiheke Island, Marlborough & Central Otago – giving each wine its own distinctive style & personality.
At SOHO we create premium wine reflective of our life & the amazing people & pets we share it with.
Rachael Carter
Founder
“My vision is for Soho to be served in the best bars & restaurants around the world”
SOHO WINES uniquely embodies a passion for life, culture & entertainment, hence the name SOHO. Our love of Tom Ford’s work – contemporary, stylish & a little risqué, has helped to shape our own distinctive non-traditional wine packaging and marketing.
SOHO is proud to be one of NZ’s most awarded boutique wine companies with a growing collection of gold medals & champion trophies.
