Our Ethos

Utilising our own Carter family vineyards & other boutique estates, we have chosen 3 of the best NZ winemakers from Waiheke Island, Marlborough & Central Otago – giving each wine its own distinctive style & personality.

At SOHO we create premium wine reflective of our life & the amazing people & pets we share it with.

Rach-Carter

Rachael Carter

Founder

My vision is for Soho to be served in the best bars & resturants around the world

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The soho mantra ‘our passion is wine, our muse is you’ encapsulates the essence of our team & brand ethos"

SOHO WINES uniquely embodies a passion for life, culture & entertainment, hence the name SOHO. Our love of Tom Ford’s work – contemporary, stylish & a little risqué, has helped to shape our own distinctive non-traditional wine packaging and marketing.

SOHO is proud to be one of NZ’s most awarded boutique wine companies with a growing collection of gold medals & champion trophies.

The Soho girls
SOHO GIRLS @ THE HARBOURSIDE “CAVIAR” LAUNCH
RACHAEL CARTER
ELINOR MUDU
AMBER HATTON
JESSICA FAITHFULL
SHENÉE McLEAN